Technical foundation
We check loading time, mobile rendering, indexability and structured data, because without that foundation even the best content only gets you halfway.
SEO for real estate agents – ongoing support instead of a one-off optimisation
We look after the search engine optimization of your real estate website on an ongoing basis: the technical foundation, content for the questions owners ask and a monthly report. The scope is set out in writing before we start.
Engagementmonthly
First signs of movement3–6 months
CoverageGermany, remote
Why portal contacts stay expensive
Every contact that reaches you through a property portal costs you money again, with every single property. Your own visibility takes a one-time build-up effort and keeps working afterwards, with no price per enquiry.
The decisive difference lies in the audience. Buyers look for properties, and the portals win that search with their inventory. Owners look for answers instead: what is my property worth, which documents do I need, how does a sale actually run.
Only the second group ends up giving you a mandate, and very few real estate websites answer those questions, because they show property listings where explanations belong.
That is where we start. SEO is the part of online marketing for real estate agents that keeps working without a running advertising budget – including in months when you place no ads.
What we actually do
Instead of a package with vague contents you get clearly separated areas of work, and every monthly report shows you which of them were actually touched.
Search terms with mandate intent
We separate property searches from owner questions and prioritize the terms that genuinely turn into mandates.
Content for owners
Valuation, documents, process, deadlines: pages that get read before the first contact and that show your judgement.
Regional visibility
We work on your visibility as an agent in Google for the towns where you actually broker – not for a map you never serve.
Internal structure
We connect your pages so that search engines and prospects find the path from the explanation to the contact form.
Measurement and reporting
Each month you get three numbers – positions, clicks and enquiries – instead of a raw data export you would have to interpret yourself.
The process in four steps
- 1
Inventory
Technical findings, a list of search terms and a priority list sorted by impact.
Week 1–2
- 2
Technical correction
Error-free indexing, improved loading time, a clean page structure.
Week 3–4
- 3
Content and structure
New pages for owner questions, reworked existing pages, internal linking.
Month 2–4
- 4
Support and reporting
Ongoing adjustment to your region and a written monthly report.
from month 2, continuous
What the support covers
What the ongoing support includes and excludes is listed here. The current prices are on their own page, so you can compare before you get on a call.
Included in the support
- Technical maintenance of your website
- Ongoing analysis of search terms
- Editorial content as agreed
- Internal linking and page structure
- Monthly report with positions, clicks and enquiries
Not included
- Paid ads and the budget that goes with them
- Photography and property shoots
- A rebuild of the website – you receive a separate quote for that
No renegotiation during a running month. Scope and term are set out in writing before we start.
Our reference: Sorglos am Niederrhein
For Sorglos am Niederrhein we run the ongoing search engine optimization. For every region the company works in, we built a separate page with a local focus.
On top of that come more than 20 editorial articles in the content hub and continuous technical maintenance. You do not have to take our word for it – the pages are publicly visible.
To the case study: Sorglos am Niederrhein
Sorglos SEO
Technical SEO, local landing pages and content for a real estate agency
Technical SEOLocal SEOContent & BlogProgrammatic SEO
When you can expect results
Search engine optimization takes effect with a delay. Anyone who promises you otherwise is selling you a risk instead of a service.
- Month 1–2
- Technical errors fixed, first pages revised. Visible in Search Console, not yet in the positions.
- Month 3–6
- First movement on search terms with low competition, usually owner questions from your region.
- Month 6–12
- Contested regional terms come within reach. Until then, the work from the earlier months carries you.
We do not promise a particular placement. We define what we do and in which period, and we document it every month.
Frequently asked questions
Is SEO worth it if I already get enquiries through portals?
The two do not rule each other out. Portal enquiries cost you per contact, while your own visibility takes a one-time build-up effort and keeps paying off afterwards. The point is independence: if a portal changes its terms, your cost base changes – your own demand stays untouched by that.
Do I need a new website for this?
Usually not. We first check the existing site for technical health and structure. A rebuild is only an option if the foundation cannot carry the work. In that case you receive a separate quote for it and decide separately.
What makes SEO for real estate agents different from general SEO?
The separation of the audiences. Buyers and owners search differently, and only one of the two groups gives you a mandate. We align content, structure and internal linking with the owner side.
How long does the contract run?
We work on a monthly basis. Three months is the sensible minimum, because before then you can't reliably judge the effect. After that you can cancel each month.
Do you also work outside my region?
Yes. We work remotely and throughout Germany. The regional focus happens in the content and in the page structure, not at the location of our office.
What happens in the first month?
In the first month we carry out the inventory and the technical correction. At the end of the month you receive written findings with priorities and the plan for the following weeks.
If you would like to read the technical background first: Detailed guide: SEO for real estate agents
SEO is one building block among several: All real estate solutions at a glance
Discuss your visibility – with ZeuZ IT
Describe your starting position to us: website, region and where your enquiries have come from so far. You receive an assessment and a concrete quote.